Dillon Smith
eMarketing Manager, sci-fi fan, reader, gear head, Texan, and proud father in Austin, TX. I do web marketing at Golfsmith and manage Search Engine Marketing (paid search), SEO, Social Media, Mobile (site, app, tablet & mobile marketing), Retargeting, CSEs, Strategic Partnerships, and other emerging e-commerce marketing channels.
I enjoy spending time outdoors & traveling with my family and our dogs, getting my hands dirty, hiking, fishing, reading & learning how things work.
I'm always interested in new opportunities, connections and networking. Want to get in touch with me? Please click the "Contact Dillon Smith" link below.
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Info
- Summary
Seasoned marketing and e-commerce leader with 10 years of experience in growing and optimizing e-marketing programs into successful, profitable, ROI positive vehicles that help e-commerce companies and multi-channel retailers thrive. I began my online marketing career managing paid search campaigns for ecommerce companies and have since grown into managing an internet marketing team directly responsible for the successful performance of multiple e-marketing channels including paid search, display, PLAs, retargeting, SEO, affiliates, social, mobile, comparison shopping engines, marketplaces and strategic partnerships. I am also directly responsible for web analytics, contract negotiations, and budget planning.
Specialties: Internet Marketing, Search Engine Marketing (Paid Search), Search Engine Optimization (SEO), Social media, Mobile commerce and mobile marketing, Web Analytics & reporting in a multi-channel environment, Retargeting, Comparison Shopping Engines (CSEs), affiliate marketing, contract negotiations, and budget planning, management and reporting.
Experience- Oct 2009 - PresenteMarketing & Social Media Manager / Golfsmith
Manage multi-million dollar marketing budget, responsible for traffic generation, demand generation, and customer acquisition through digital marketing channels in a multi-channel marketing environment. Closely collaborate with the VP of Marketing, Director of eCommerce, web designers, content managers, email marketing managers, and merchandising team to drive profitable growth.
Search Engine Marketing (paid search - Google, Yahoo, Bing) account management - Continually drive profitable growth utilizing industry best practices.- Search engine optimization (SEO) - Identify and implement SEO updates that help improve natural search traffic, linking and compliance.
- Social media - Engagement, management & marketing - twitter, facebook, google+, youtube
- Mobile - Manage mobile and tablet optimized sites and mobile app (development, design and support), as well as all mobile marketing initiatives including local, display, in-store
- Affiliate Marketing / Management / Recruiting
- Comparison Shopping Engine account management
- Marketplace account management - (Amazon, Ebay)
- Retargeting ad management
- Develop Strategic Partnerships
- Contract Negotiations
- Analysis & Reporting of all KPIs in a multi-channel environment.
- Budget planning, management and reporting
Education-
1998 - 2002Texas State University-San MarcosBBA in Marketing
Additional Information-
Websites:
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Interests:networking, professional opportunities, marketing, career opportunities, consulting, job inquiries, expertise requests, freelance opportunities
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Tweets
- Can Google make a play in mobile search-based offers? - Marketing - Mobile Commerce Daily http://t.co/JohD66pzQu
- This Insane Graphic Shows How Complex Marketing Technology Is Right Now http://t.co/XeqCli3x9R via @BI_Advertising
- eBay Ramps Up New Ad Exchange In Threat To Amazon http://t.co/e09Jjb2OvG via @BI_Advertising
- Powerful Habits To Build Your Career Every Day By @drake_baer http://t.co/8IqYqOv6Zk via @FastCompany
- 8 Things <i>Really</i> Successful People Do http://t.co/3b2JTAL1am via @Inc
- Why Your Content Marketing Strategy Isn't Working http://t.co/ujNzIv3J8K via @Inc
- Social networking app Path is spamming users’ contacts with random messages and calls http://t.co/tlKBhepfmn via @TNWinsider
- How Social Media is Changing the SEO Industry by @jaysondemers http://t.co/PLEs5s8UxY via @sejournal
- Mobile Commerce - Golfsmith sets up a pro shop in a popular golfing app - Internet Retailer http://t.co/EKnLXWsYF4 via @sharethis
- Battery Breakthrough Offers 30 Times More Power, Charges 1,000 Times Faster http://t.co/lt1OBZuNth via @zite
- Facebook Announces Cost-Per-Action Bidding http://t.co/5SKkZoiBAW via @marketingland
- EBay latches on to in-store mobile ambitions with app revamp - Applications - Mobile Commerce Daily http://t.co/uAuuRi0Fel
- Ad Group-Level Mobile Bids Coming to Enhanced Campaigns http://t.co/g8OiPD2Igh via @sengineland
- 10 Things SEOs & SMBs Should Know About New Google Places Dashboard http://t.co/hk1m4O7LBk via @sengineland
- How Search Retargeting Is Bridging The Gap Between Search & Display http://t.co/3hbCVz2SPJ via @sengineland
- Google Introduces Tool to Calculate Mobile ROI http://t.co/wK8mFikVAP via @mashable
- Google Adwords ValueTrack features improve device-specfic campaigns http://t.co/LUU3LzEhkc via @sengineland
- Avoiding lower click-through rates tied to emails viewed on mobile devices - Mobile Marketer - Columns http://t.co/VSvmNf1dkk
- Target challenges developers to build it new mobile experience - Mobile Commerce Daily - Multichannel retail support http://t.co/LXTSWxtXRc
- Want to Rank in Google? Build Your Author Rank Now by @stonetemple http://t.co/ZRjRNJqvaJ via @sewatch
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