Director of Ecommerce at Living Direct
Internet | Austin, Texas Area, US
Seasoned marketing and e-commerce leader with 10 years of experience in growing and optimizing e-marketing programs into successful, profitable, ROI positive vehicles that help e-commerce companies and multi-channel retailers thrive. I began my online marketing career managing paid search campaigns for ecommerce companies and have since grown into managing an internet marketing team directly responsible for the successful performance of multiple e-marketing channels including paid search, display, PLAs, retargeting, SEO, affiliates, social, mobile, comparison shopping engines, marketplaces and strategic partnerships. I am also directly responsible for web analytics, contract negotiations, and budget planning.
Specialties: Internet Marketing, Search Engine Marketing (Paid Search), Search Engine Optimization (SEO), Social media, Mobile commerce and mobile marketing, Web Analytics & reporting in a multi-channel environment, Retargeting, Comparison Shopping Engines (CSEs), affiliate marketing, contract negotiations, and budget planning, management and reporting.